• Partner with key stakeholders to establish business objectives and define the overarching digital strategy for new digital properties

• Contribute to the planning and definition of the product vision by identifying opportunities and potential market threats, especially from a UX design perspective

• Oversee UX Designers in executing against strategic priorities and ensuring all outputs align with a set of best practices

• Develop innovative solutions that enable business results through user experience design

• Facilitate ideation & intake sessions to ensure ideal states versus MVPs are clearly articulated from a UX Design standpoint, ultimately helping to define the product roadmaps

• Collaborate with the UX Design, Enablement, Research, Product, Analytics & Insights and Business teams to optimize existing digital properties

• Oversee the end-to-end UX design process and work with UX Design Managers to create efficiencies

• Oversee the quality of the UX design team's output by reviewing recommendations & designs and providing constructive feedback for continuous improvement.

• In partnership with the Directors of UX, understand & communicate clear and measurable UX success metrics that are aligned to business & user goals.

• Lead and mentor key stakeholders in understanding the value of and adoption of UX design best practices.

• Understand the greater digital ecosystem in which an experience lives and consider the holistic user journey.

• Assess the competitive landscape in order to create a best-in-class benchmark and identify trends and best practices.

• Perform site audits and heuristic reviews, applying expertise in marketing and usability.

• Assess current user behaviour by interpreting insights and using sound judgement based on previous work experience

• Oversee the creation of elegant and engaging experiences for digital products within the client portfolio, ensuring that business objectives are achieved and that user needs and expectations are being met.

• Collaborate with product & development teams to build solutions that work across platforms and channels to deliver a consistent user experience.

• Iterate designs based on user insights and recommendations

• Ensure UX Designers & UX Managers are designing accessible solutions according to WCAG guidelines and lead discussions with the development team from a technical perspective.

• Develop and enhance the in-house capability of the UX Design function by coaching and mentoring direct/indirect reports.

• Motivate UX Design team and continuously reinforcing a sense of purpose in how their work is contributing to overall direction and business objectives.

• Organize and facilitate a design community of practice to foster cross-team collaboration.

• Enable knowledge sharing by creating and maintaining a forum to stay current on UX design trends, best practices, and emerging technologies.

• Initiate and contribute to special projects or presentations for experience design education and to create awareness of the UX team within the organization.